10 key sales principles for products and services
Expounding my philosophies of making companies attractive for outside capital
Why owner/managers have a healthy conflict.
Craps table investing and Wall Street investing.
The importance of using capital wisely.
The mystery to those who believe.
Keeping your capital needs within the "impulse" range and "comfort zone" of investors.
Earn your capital or seek it outside?
How to pick the winning team of "horses."
The importance of setting realistic capital targets before making profit projections.
Attracting investors means demonstrating experience in managing your venture.
The 100% ownership myth.
How to get capital by proving you don't need it.
Why the most likely initial investors are those who know you or your product.
Projects without cash flow can lead to financial disaster.
Why realistic valuations are best for growth.
The importance of getting to know your investment advisors.
The responsibilities of receiving capital.